Almost half of new gun buyers women: research

Almost half of new gun buyers women: research

Nearly half of all new U.S. buyers since the start of 2019 were women, according to new data, a tremendous shift in the historically male-dominated market. Preliminary results from the 2021 National Firearms Survey obtained by The Wall Street Journal found that an estimated 3.5 million women in the U.S. became gun owners between Jan. 2019 to April 2021. In that same period, 4 million men became gun owners. Past surveys have found only about 10 to 20 percent of gun owners were women. The National Firearms Survey polled more than 19,000 adults, one of the largest nationally population-based surveys about gun purchasing ever conducted, according to the Journal. Researchers and gun store owners say the demographic changes in gun owners may be driven by fears driven by the COVID-19 pandemic and various protests across the country that at times turned violent. The survey, designed by Deborah Azrael and Matthew Miller, also found that new gun buyers were more racially diverse than previous owners who purchased additional firearms, the news outlet reported. Of all new gun buyers, 55% were white, 21% were Black and 19% were Hispanic. Among women, 28% were Black. In contrast, existing gun owners who bought more firearms during that time were 71% male and 74% white. Previous efforts by the gun industry to market to women have had little success. The primary strategy to sell to women was known in the industry as “Shrink it and Pink it,” producing smaller guns with brighter colors, the […]

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