CEOs: It’s time to take a stand on gun safety. It will help your business

CEOs: It’s time to take a stand on gun safety. It will help your business

In the face of the Trump administration’s failure to battle COVID-19 or take meaningful action in response to this summer’s national reckoning on systemic racism, an overwhelming majority of Americans are now looking to the corporate world for much-needed leadership on critical issues facing our country. Those issues increasingly include not only COVID-19 and racial justice, but another crisis that is raging in our communities as the federal government fails to act: gun violence. According to a new nationwide poll by my organization, gun safety organization Giffords , Americans expect companies to speak out and take a stand on gun safety. Gun violence hasn’t stopped during the pandemic—it’s gotten worse. Victims of domestic violence are stuck at home with their abusers, unemployment is leading to increased risk of firearm suicide, gun homicides have spiked in cities across America, and police violence continues to devastate communities. As with COVID-19 and unconstitutional policing, Black communities are disproportionately impacted by gun violence, with Black Americans four times more likely to die from firearms than white Americans. In recent months, we’ve seen the impact it can have when companies take a bold stand against racial injustice, or halt their own production in order to manufacture personal protective equipment for healthcare workers. CEOs have an opportunity—and an obligation—to use their power, their platform, and their business to act on gun violence too. Taking a stand on gun safety is the right thing to do. And as new data shows, it’s also a business imperative […]

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