Dick’s Has Changed the ‘Bad for Business’ Narrative Surrounding Gun Restrictions

AP On February 14th, Nikolas Cruz killed 17 people at Stoneman Douglass High School in Parkland, Florida , using an assault-style rifle. He didn’t buy the gun at Dick’s Sporting Goods, but it was later discovered that Cruz had purchased a separate firearm from the retailer the previous November. The news resonated with the Pennsylvania-based company, which soon after announced that it would no longer sell assault-style rifles; nor would it sell guns of any kind to people under the age of 21. The decision was seen a risky move for a supplier of hunting equipment, but a quarterly sales report released Wednesday revealed that the company’s stock has surged by as much as 27 percent. "There’s been a number of people who have started shopping us, or said they’re going to shop us more, because of the policy," CEO Ed Stack explained on an earnings call. "There’s definitely been some benefit of people who joined us, so to speak, because of the policy." Dick’s also announced that its online sales have risen 24 percent. In-store sales are down 2.5 percent, but the company attributes the decrease to "a continued deceleration in hunt and electronics sales" and cold spring weather. Though Dick’s stopped selling assault-style rifles at the company’s namesake stores after the 2015 shooting at Sandy Hook Elementary, the guns were still for sale at the company’s hunting-focused Field & Stream outlets. In addition to removing assault-style rifles from shelves and raising the minimum purchase age of all […]

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