Facebook moves to ramp up transparency on political ads

Facebook moves to ramp up transparency on political ads

Facebook making changes to privacy settings With the 2018 midterm elections heating up, Facebook unveiled new efforts Thursday to make its political advertisements more transparent. The move comes more than a year after reports that Russia used social media to meddle in the 2016 presidential election. These changes also come as tech companies continue to face increased regulation by lawmakers, who have introduced legislation for their own requirements for online political ads. Starting Thursday, Facebook and Instagram users in the United States will be able to see who’s running all election-related and issue ads, how much money was spent on it, how widely it was seen, and who the ad reached — for example age, gender and location. Political ads will be marked with a label at the top of the post indicating who paid for it. If users click on the label, they will be able to find an archive of all the political ads run by that sponsor or organization, along with the campaign budget associated with an individual ad. The archive begins with ads that ran in May. “We believe that increased transparency will lead to increased accountability and responsibility over time — not just for Facebook, but advertisers as well,” said Facebook Director of Ad Product Management Rob Leathern. Advertisers wanting to run political ads in the United States will have to prove their identity and location before publishing posts. These new rules also will apply for ads that promote sensitive issues like gun control […]

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