Gun lobbyists target Asian Americans

Gun lobbyists target Asian Americans

Since the start of the COVID-19 Pandemic over a year ago, individuals and organizations alike have been concerned about an ongoing problem: reactive violence toward the Asian American community. While many have advocated for Asian and Asian American safety through advertising campaigns, local events, and city politics, one industry in particular has taken to this tumultuous time as a unique marketing opportunity – the firearms industry. With the ever growing population of Asian Americans, gun lobbyists have shifted their sights toward this vast, untapped market of potential buyers, a move that has many community groups nervous. “AAPIs are the fastest growing group in the U.S. and also more politically engaged than ever before. Much of this engagement was due to the hate and fear driven by vicious rhetoric spewed against our community,” stated Varun Nikore, Executive Director of the AAPI Victory Alliance. Asian Americans have had an 81% increase in population between 2000-2019, with 24% of that population being of Chinese descent. However, despite the significant number of individuals, they have remained the lowest-ranking group when it comes to gun ownership. In early 2020, only 3.1% of gun owners were Asian males, and 0.7% were Asian females. A miniscule amount in comparison to white males, who make up 55.8% of gun ownership, and white females at 16.6%. Lobbyists are taking notice of this disparity, and spinning it toward opportunity. Groups such as National Shooting Sports Foundation (NSSF) have amped-up their outreach efforts with the help of Asian American spokespeople […]

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