Gun store courts women with department store approach

Gun store courts women with department store approach

Gun Rights

LEE’S SUMMIT, Mo. (AP) — With a scent machine that wafts grapefruit and vanilla fragrances through the air, guns displayed in cases similar to those found in jewelry stores and a high-end women’s fashion boutique, the suburban Kansas City, Missouri, business Bren and Mike Brown opened three years ago aims to take the women’s gun store concept well past pink guns. "There’s nothing like this across the United States," Bren Brown said as she walked around the 33,000-square-foot Frontier Justice store in Lee’s Summit. Public radio station KCUR reported the luxury department store concept could be an important development for the $11 billion retail gun industry, which is increasing efforts to target women amid sluggish gun sales following the election of President Donald Trump. It’s tough to pin down specific numbers, but Brown said retail firearm sales are clearly down since Trump was elected president because many people had purchased firearms in anticipation of anti-gun legislation had Hillary Clinton won the election. Statistics from the FBI’s National Instant Criminal Background Check System show more background checks for gun purchases were run in 2016 than in any other year on record. In 2017, they dropped by about 8 percent. They are on pace for a slight increase in 2018. "The Trump slump is a real thing," Bren Brown said. "I voted for Trump and I’d vote for him again because I think he’s the best thing for our country right now, given the choices at hand in the last election. […]

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