Gun-themed political ads aimed at rural voters

Gun-themed political ads aimed at rural voters

ALBUQUERQUE, N.M. (KRQE) – The hotly contested congressional race in southern New Mexico has turned into two candidates trying to out-gun each other. For months, people have been seeing Democratic U.S. Rep. Xochitl Torres Small and Republican challenger Yvette Herrell using air time to show off their shooting skills, and the dueling TV ads for the Congressional District 2 race are everywhere. “This is how I unwind,” Torres Small says in one ad before firing a shotgun in the desert. Her latest spot shows her hunting. “She has a record for protecting our gun rights and standing with law enforcement,” Cibola County Sheriff Tony Mace says in an ad for Herrell as the Republican shoots a handgun at a firing range while framing Torres Small as a politician against gun rights. University of New Mexico Political Science Professor Gabriel Sanchez said they’re likely trying to appeal to the conservative, rural voters down south who are more likely to own a gun. “There’s always been this underlying thread in New Mexico, even among democrats, that because we have such high gun ownership- almost half of New Mexicans own at least one gun in their household- so I think because of that, there’s always been an appeal toward Second Amendment rights and gun ownership,” Sanchez stated. He adds that the pandemic has caused a growing concern over public safety and that during a presidential election year, there’s always speculation there could be extreme changes to gun policy. “There’s this growing fear, […]

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.