Guns and corsets: Firearms industry strikes gold marketing to women

Guns and corsets: Firearms industry strikes gold marketing to women

Gun Rights

Anna Taylor, founder and CEO of Dene Adams, displays a concealed-carry holster for women at the SHOT (Shooting, Hunting, Outdoor Trade) Show By Daniel Trotta LAS VEGAS (Reuters) – Entrepreneur and fashion designer Anna Taylor is trying to bring back the corset — not to revive Victorian lingerie but to give women a place to carry their handguns. "I don’t know that the corset’s ever been out of fashion, but it’s never been so useful," Taylor said in Las Vegas at this year’s SHOT Show, the largest trade show for the firearms industry. After overlooking the women’s market for years, the firearms industry now sees women as the drivers of growth. Gun sales have declined since peaking in 2016, with companies like Remington Outdoor Company Inc going through bankruptcy reorganization last year, but the women’s share of the market has been growing. Women have led the change, both as consumers and as entrepreneurs in the world of accessories, forcing gun-makers to follow their lead. Retailers estimate women accounted for 23 percent of the $44 billion retail market for firearms and accessories in 2016, up 7 percentage points from 2010, according to data from the National Shooting Sports Foundation, which runs the Shooting, Hunting and Outdoor Trade (SHOT) Show. U.S. firearms sales peaked at 15.7 million in 2016, according to NSSF data. Sales fell to 14 million in 2017 and are on pace to dip again in 2018. The trend reflects politics, with sales driven by fears that a Democratic […]

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