Guns on the Riviera. And a new brief: Vote!

Guns on the Riviera. And a new brief: Vote!

Credit: Andrew Harrer/Bloomberg "You could have been getting wasted, but you’re here." That was Quantcast Chief Marketing Officer Steven Wolfe Pereira last month, welcoming 40-plus top global creatives and marketers who’d stepped away from schmoozing and imbibing at the Cannes Lions International Festival of Creativity to crowd a windowless conference room and talk about guns. Their challenge, issued by Ad Age and the Gun Safety Alliance, was to reduce senseless gun deaths and injuries in the United States. "We’re trying to approach a very divisive issue and make it not divisive," said Carolyn Everson, Facebook VP of global marketing solutions and a founder of the Gun Safety Alliance, a coalition of business leaders, who have banded together as individuals not representatives of their companies. "While some of you may disagree, we have stated we are in support of the Second Amendment," Everson told the room. "It’s a very polarizing issue, but it’s not either-or. There’s actually a very compelling middle ground: Give people a right to the Second Amendment, but be smart about gun safety. We’re trying to bring people together and do what we can to make our country safer for the next generation." In Cannes, that effort meant two briefs: one to promote gun safety in the home, and the other to register voters, especially young ones, and get them to turn out—with gun safety issues in mind. Some of the ideas for home gun safety included working with insurance companies to give credits to homes certified […]

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