How This Beauty Brand Is Helping Prevent Gun Violence with Orange Lipstick

How This Beauty Brand Is Helping Prevent Gun Violence with Orange Lipstick

Model Junissa Uracca. The Lipstick Lobby wants everyone to get fired up about gun reform. The beauty brand with a social justice bent has unveiled its new campaign for a line of orange lipsticks aptly titled Fired Up ($19), where 100% of the net profits support the Brady Campaign to Prevent Gun Violence . The images, which were photographed by Kate Powers and Danielle St. Laurent, features regular models along with Dylan and Allison Kraemer, Heather Egeland Martin, Aalayah Eastmond, Maddie Gaffney and other survivors and family members of victims of mass gun violence. To be sure, mass shootings have become an epidemic that has affected countless families in the United States over decades. From Columbine to Parkland to Sandy Hook to Pulse and more, the names of these locations, which were once perceived safe havens, are now marked by sorrow, anger and abiding frustration. No matter how protected one may feel at a given time, safety is no longer guaranteed. This has led many to speak out and fight for change in the status quo, where access to assault rifles and other firearms are so readily available. Kris Brown. One group that has been on the frontlines is the Brady Campaign, the nation’s oldest gun reform organization. Founded by Sarah and James Brady, who was Ronald Reagan’s press secretary when he was shot in the line of duty, the non-profit has been involved in enacting policies on the state and federal level that aims to prevent such atrocities […]

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