Reframing the Gun Debate

Reframing the Gun Debate

Picture This: How We Frame Issues Matters for Social Change This multi-part series presented in partnership with The Communications Network , the FrameWorks Institute , and leading organizations explores how framing profoundly influences our understanding of social challenges, and how we think and talk about potential solutions. What can we do to make politicians take action to prevent gun violence? How can we make gun violence an issue Americans vote on? And most importantly, how can we create change that will save lives? These questions drive gun safety advocates across the United States. As the former and founding head of communications at Everytown for Gun Safety and Moms Demand Action for Gun Sense in America , which together form the largest gun violence prevention organization in the country, I know that searching for answers is at the heart of everything gun safety advocates do. Political leaders’ failure to act after the 2012 tragedy in Newtown, Connecticut—even as the country reeled from the horror of the murder of 20 first graders and six educators at Sandy Hook Elementary School—was a considerable blow. Since then, there have been too many tragedies to name—from the mass shootings that many can recite by the city where they occurred, to the hate-fueled murders that have rightfully called on us to learn the names of singular Black or Trans victims, to the sadly routine gun violence that kills 96 Americans and injures hundreds more every day. However, while the questions above still stand, advocates have […]

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