Tired of negative political ads every election? Experts say this is why you see so many of them

Tired of negative political ads every election? Experts say this is why you see so many of them

The King Rat political ad became memorable from the 2002 Georgia gubernatorial race ATLANTA — Even if you didn’t know the general election is just over a week away, you’ve probably seen dozens of campaign ads on television, the internet and your social media feeds. While campaign ads are as old as the republic itself, the first modern ad didn’t start until 1964. It was called the “Daisy Girl” ad. And 56 years after it aired, it’s still the most famous campaign ad of all time. “It was 1964 with the ‘Daisy Girl’ spot by Lyndon Johnson against Barry Goldwater that really started the avalanche of what we would call negative spots, negative ads,” said Kennesaw State University political science professor Dr. Kerwin Swint. Swint told Channel 2′s Richard Elliot that the “Daisy Girl” ad was really the first modern negative campaign ad. Swint said he spoke with the man who created it about why it was so effective. “He said that television advertising, political advertising is really about touching emotions in both voters who are already there. You’re not trying to convince them of something or send them a message. You’re trying to connect with them on an emotional level, and that’s what the ‘Daisy Girl’ spot did. And connected with them as far as the emotional fear of the public of nuclear war in that case.” University of Georgia advertising and public relations professor Joseph Watson points out that we see so many negative ads because they […]

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