Trump’s ad strategy targeting senior citizens: I recovered from COVID-19 and so can America

Trump's ad strategy targeting senior citizens: I recovered from COVID-19 and so can America

In one of President Donald Trump’s latest television ads, he emerges from Walter Reed Medical Center after his hospitalization to treat COVID-19 with his right fist raised. He then waves while walking across the White House lawn. A shop owner turns a sign on the door from “closed” to “open.” “President Trump is recovering from the coronavirus and so is America,” the narrator says . “President Trump tackled the virus head on, as leaders should.” The ad sparked controversy after Dr. Anthony Fauci , the nation’s top infectious disease expert, called for it to be taken down because of a clip that was taken out of context. Following the clip about Trump’s leadership, Fauci is shown saying, "I can’t imagine that anybody could be doing more." The comment, in fact, was referring to the work of the coronavirus task force, not the job the president was doing. Trump revisited the coronavirus theme in online ads, including one on Facebook that showed him speaking from the White House. “Don’t let it dominate you. Don’t be afraid of it,” said Trump, who suggested he might be immune. “You’re going to beat it.” The ads highlighted a priority in Trump’s campaign advertising: responding to Democratic nominee Joe Biden, who has criticized the president as reckless and incompetent in handling the virus that so far killed 215,000 Americans dead and forced 30 million to file for unemployment. Campaign advertising is one of the ways that candidates can reach voters most directly, with detailed […]

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