White House launches anti-opioid ad campaign aimed at youth

White House launches anti-opioid ad campaign aimed at youth

WASHINGTON — The White House launched a series of new advertisements Thursday aimed at warning young people about the dangers of opioids, taking another step in the effort to turn the tide against the deadly epidemic. The White House said its first public service campaign would include several partners, including the Ad Council and the Truth Initiative, surrounding four new ads featuring the true stories of young people who have battled addiction. The ads will air across digital and social media platforms and on television, showing real life examples — in startling, graphic terms. In one ad, a young woman says she intentionally crashed her car to get more opioids; in another, a man recounts breaking his arm to get another prescription. The videos all include the line, “Opioid dependence can happen after just five days.” Recommended Video: Now Playing: The head of the powerful National Rifle Association in the United States has slammed advocates of gun control, accusing some of exploiting last week’s school shooting in Florida. Wayne LaPierre blasted "opportunists" and "European-style socialists" in America, accusing the NRA’s critics of waiting "not one second to exploit tragedy for political gain". More than a week on from the atrocity that left 17 people dead, Donald Trump went the furthest he has ever gone on suggesting reforms on gun control. However, the president reiterated his idea of arming some teachers, first raised on Wednesday, and suggested they be paid a bonus. It has drawn a mixed reaction in a […]

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